When youโre searching for the best baby registry to meet your needs, there are many options to choose from. The choices can sometimes feel overwhelming, which is why weโve take a look at the best baby registries and published it here.
If we narrow it down to Target vs Amazon baby registries, which one is better? How are they different? And what do they offer?
It all comes down to what you prefer, really, but one will likely meet your needs more than the other. The best way to choose is to compare the features that matter most to you and see which comes out on top.
Weโre going to help you do just that. Keep reading to learn the pros and cons of Target and Amazonโs baby registries and decide which one works best for you.
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Target Vs Amazon Baby Registry: Features
Letโs take a look at the features of both the Amazon and Target baby registries in more detail.
Discounts and Perks
Discounts and perks can save you money, and help you discover a variety of products. With so many items on your baby registry, you may need to purchase anything that wasnโt gifted by family and friends during your baby shower.
This is where a discount on any remaining registry items really helps out. Check out how discounts and perks from Amazon and Target stack up below.
Amazon
When you create a baby registry with Amazon, youโll receive 10% off any registry items you purchase, and 15% off if youโre a Prime member. The discount is eligible on any remaining baby registry items within 60 days, before or after, your babyโs due date. You can use the discount on up to two orders with a combined item total of $2,000.
Amazon also offers a diaper discount to help parents save even more. Youโll receive 20% off eligible diaper purchases for one year. This discount unlocks when you reach $500 in purchases from your registry and will come in handy as your baby goes through many (and we do mean many!) boxes of diapers in their first year.

Along with discounts, registry owners can also claim a free welcome box full of free goodies valued at $35. To receive the box, you have to first be a Prime member, complete 60% of your checklist and have at least a $10 purchase from your registry. The welcome box items vary but can include baby wipes, baby hygiene products, prenatal vitamins, burp cloths, and more.
With Amazon, you can also enter for a chance to win your entire baby registry for free.
Target
Target registry owners receive a 15% discount on any items still left on their registry. Eight weeks prior to your babyโs due date, youโll receive a coupon to use in a Target store, and another for purchases online at Target.com. The coupon expires 6 months after your due date.
Once you create your Target baby registry, youโll receive your welcome kit full of coupons and samples worth $100. Stop in at a Target store to claim your welcome kit or request to have it shipped to your home. Welcome kit items may include a diaper sample pack, baby lotion, pacifier, wipes, and more.
Related Article: Target Baby Registry Checklist

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Returns
You arenโt going to love every single item you receive from family and friends, even if it was purchased from your baby registry. Some items just may not work for you. And the inevitable case of duplicate gifts will happen at some point before baby arrives. Since you probably donโt need three baby bathtubs or multiple sets of the same outfit in the same size, youโll have to make a few returns.
Some return policies are convenient, especially for new parents, and others not as much. Letโs see how Amazon and Target return policies compare.
Amazon
Items purchased from your baby registry by family and friends can be returned up to a year from the date it was shipped. Anything purchased by the registry owner needs to be returned within 90 days of receipt, which is three times of Amazonโs regular return policy of 30 days.
Target
Anything purchased from your Target registry, by a loved one or by yourself, can be returned to a Target store for up to a year after your babyโs due date. This gives new parents ample time to take back anything they wonโt use for their little one.
Ease of Use

As youโre preparing for your sweet baby to arrive, you have plenty to think about. The last thing you want is a complicated baby registry that is difficult to use. The best platforms will be a breeze to use, even for family and friends who arenโt very tech-savvy.
A complicated format that loved ones canโt figure out will result in frustration. You may end up with more gift cards than baby items if a registry is difficult to navigate.
Letโs see how easy it is to use the Amazon and Target baby registries.
Amazon
Many people are already familiar with shopping on Amazon. When you set up a baby registry, itโs part of the main Amazon platform, and not on a separate app. This makes it super easy for family and friends to shop your registry since most of them are already familiar with Amazonโs site. You also have access to a plethora of items you canโt find elsewhere.
Loved ones who are already Prime members will enjoy fast and free shipping on many items they purchase from your list.
Amazon also has one of the easiest checkout experiences out there. You can add registry items to your cart simply by clicking the โadd to cartโ button straight from the registry list. During checkout, Amazon gives you the option to mark the item as a gift and select gift wrapping options. This is especially handy if the gifts are shipped straight to the parents-to-be.

Target
Unlike Amazon, Target has physical stores where you can shop for items. If you are setting up a Target baby registry in the store, you can see and touch the items youโre adding to your registry. This will help you make a more informed decision. If you need assistance setting up your registry, a Target associate can help you.
Family and friends can conveniently shop at their local Target while theyโre out running errands. They can pull up your registry using their Target app, or print it at the gift registry kiosk. The list will also let shoppers know which aisles to shop for each registry item. This is a great option for loved ones who prefer to shop in person.
Target also lets you add items from other websites to your registry, which makes it a one-stop shopping experience. Itโs also a great option if you donโt want to be overwhelmed by choices, like on Amazonโs website.
Group Gifting
Group gifting is great for big-ticket items on your registry, like cribs, car seats, and strollers. Loved ones can pitch in together to purchase these items without taking on the expense all on their own.
Both Amazon and Target allow group gifting. At Target, all registries are automatically set up to allow group gifting for items over $100.

Comparison – Amazon Vs Target Baby Registry
Welcome Kit
Group Gifting
Universal Registries
Ease of Use
Return Policy
Discounts
Amazon
$35
โ
โ
โ
90 days
10% discount on registry items or 15% for Prime members.
Target
$100
โ
โ
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1 year
15% Discount
Read: 11 Best Eco-Friendly Baby Shower Gifts for Natural -Minded Parents-to-Be
Our Takeaway
In a feature-based comparison, Targetโs baby registry is the clear winner. They offer a 15% discount on items (no membership required), a longer return window, and a more impressive welcome kit.
However, it all comes down to your personal preferences. If having a wide variety of choices and more in-stock items is a priority, go with Amazon.
Choose Target if you donโt like being overwhelmed by choices and could benefit from physical assistance from an associate to set up your registry. Target is also the way to go if you want extra discounts.
Both are great options – it just comes down to what works best for you.